The ink spoke for itself. Google didn’t.
How a Zurich tattoo studio stopped living and dying by the Instagram algorithm and started owning local search.
Ink & Iron Studio
Ink & Iron is a Zurich tattoo studio with a wall of regulars and a portfolio that speaks for itself.
The work was never the problem. Discovery was. Almost every new client came from Instagram, and when someone searched “tattoo shop near me,” the studio was nowhere in sight.
All the talent. None of the visibility.
A walk-in pulls out their phone and searches “tattoo shop near me.” Ink & Iron didn’t show up. The aggregators and the chains did. The studio’s entire pipeline rested on Instagram reach, which meant a quiet week online was a quiet week in the chair. Word of mouth was strong, but it had a ceiling.
What Leapfy did
No access to their Google profile. No ad spend. Just the local engagement Google’s map pack rewards, pointed at the searches that book chairs.
Mapped the searches that book chairs
Not follower counts. The queries a real client types: “tattoo shop near me,” “fine line tattoo zurich,” “walk in tattoo near me.”
Built real, local engagement
Authentic local activity, the exact signals the map pack weighs, aimed at those keywords. No profile access, no paid ads, nothing that risks the listing.
Let the flywheel run
Higher rank brought more walk-ins. More walk-ins brought more reviews. More reviews pushed the rank higher still.
Watch the map turn green.
Each pin is a spot on the Zurich map where someone searches. Red means buried, green means top three. This is the same geo-grid we track for every client.
Seven weeks, inked.
The numbers behind Ink & Iron’s climb up the Zurich map pack.
“We used to pray the algorithm showed our posts. Now people walk in saying they found us on Google Maps.”
More maps we turned green.
Different industry, same climb to the top of the map pack.
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