A five-star practice no one could find.

How a New York dental practice climbed to the top of the map pack and turned “dentist near me” into a steady stream of new patients.

Industry
Dentist
Location
New York, NY
Goal
A steady flow of new patients
Timeline
8 weeks to #1
Bright Smiles Dental
Meet the business

Bright Smiles Dental

New York, NYSince 2014

Bright Smiles is a family dental practice in New York with a long book of loyal patients and a five-star reputation.

But new patients had slowed to a trickle. When someone searched “dentist near me,” the practice sat below the chains and the directories, and the chair sat emptier than it should.

The problem

Loyal patients. No new ones.

Someone with a toothache searches “dentist near me” and books whoever shows up first. Bright Smiles wasn’t there. The directories and the chains were. The practice ran on referrals and regulars, which kept the lights on but left the schedule with gaps no amount of word of mouth could fill.

The approach

What Leapfy did

No access to their Google profile. No ad spend. Just the local engagement Google’s map pack rewards, pointed at the searches that book appointments.

dentist near me
emergency dentist new york#18
teeth whitening near me#14
family dentist new york#10
invisalign near me#16
MAPPED

Mapped the searches that book appointments

The queries a new patient actually types: “dentist near me,” “emergency dentist new york,” “teeth whitening near me.”

dentist near me
Searches+0
Profile views+0
Directions+0
No profile access
REAL SIGNALS

Built real, local engagement

Authentic local activity, the exact signals the map pack weighs, aimed at those keywords. No profile access, no paid ads, nothing that risks the listing.

#12rank
Rank
Customers+0
Reviews+0
COMPOUNDS

Let the flywheel run

Higher rank brought more new patients. More patients brought more reviews. More reviews pushed the rank higher still.

The proof

Watch the map turn green.

Each pin is a spot on the New York map where someone searches. Red means buried, green means top three. This is the same geo-grid we track for every client.

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“dentist near me”
Also ranking for
“emergency dentist new york”#18#1
“teeth whitening near me”#14#2
“family dentist new york”#10#1
“invisalign near me”#16#2
“dental cleaning new york”#13#3
Results

Eight weeks, booked.

The numbers behind Bright Smiles’ climb up the New York map pack.

Top 0
Rank for ‘dentist near me’
+0%
More new-patient calls
+0%
Profile interactions / mo
+0
New patients / month
“New patients tell us they found us on Google, not from a referral. That’s completely new for us.”
Dr. Elena Ross
Dr. Elena Ross
Owner · Bright Smiles Dental

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