The best tour on the lagoon. No one could find it.
How a Venice boat-tour operator climbed from page two of Google Maps into the top three, and turned local search into its #1 source of direct bookings.
Laguna Boat Tours
Laguna Boat Tours runs small-group rides through the quiet canals and out across the Venetian lagoon. The kind of trip travelers remember for years.
The tours were excellent. The reviews were glowing. But online, Laguna was a needle in a haystack: a tiny operator competing for attention against booking platforms that took a cut of every single seat.
Beautiful tours. Invisible online.
A traveler standing on the Rialto bridge pulls out their phone and searches “boat tour near me.” Laguna wasn’t there. The booking platforms were. Every ride sold through an OTA meant a 20-30% commission off the top, and every empty seat was a customer who simply never found them. Word of mouth had a ceiling, and they’d hit it.
What Leapfy did
No access to their Google profile. No ad spend. Just the local engagement Google’s map pack actually rewards, aimed at the searches that fill seats.
Mapped the searches that fill seats
We skipped vanity terms and focused on what a traveler actually types in the moment: “boat tour near me,” “private boat tour venice,” “sunset boat tour venice.”
Built real, local engagement
Authentic local activity, the exact signals the map pack weighs, pointed at those keywords. No profile access, no paid ads, nothing that risks the listing.
Let the flywheel run
Higher rank brought more visitors. More visitors brought more reviews. More reviews pushed the rank higher still, a loop that keeps turning on its own.
Watch the map turn green.
Each pin is a spot on the Venice map where someone searches. Red means buried, green means top three. This is the same geo-grid we track for every client.
Eight weeks, measured.
The numbers behind Laguna’s climb up the Venice map pack.
“Tourists walk up to the dock saying they found us on Google Maps. A year ago, that simply never happened.”
Out on the lagoon.
More maps we turned green.
Different industry, same climb to the top of the map pack.
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